The buy is in addition to Bloomberg’s already-outsize spending on advertising. When he entered the race for the Democratic presidential nomination late last month, the billionaire businessman and former New York City mayor rolled out a $37 million ad buy spanning roughly 100 media markets.
Bloomberg’s campaign did not offer an exact figure for the cost of his latest national ad spot, but said it was similar to his initial buy, the AP reported.
No Democratic presidential candidate has come close to spending as much on television as Bloomberg has with the exception of Tom Steyer, another billionaire who has spent about $60 million so far.
The new national ad buy is set to begin airing on Wednesday in all 50 states and will continue over the next two weeks, according to the AP report.
Bloomberg’s campaign did not immediately respond to an inquiry from The Hill.
“Mike Bloomberg’s never been afraid of tough fights – the ones that make a true difference in people’s lives,” the ad says, according to the AP. “And Mike’s won them.”
In the spot, Bloomberg homes in on his argument that he is the candidate best positioned to defeat President Trump in the 2020 general election.
But before he can take on Trump directly, Bloomberg will have to get through a grueling primary race in which he faces rival Democrats who have been campaigning much longer than he has.
Most polls show the top tier of the Democratic primary field narrowed down to four candidates: former Vice President Joe Biden, Sen. Bernie Sanders (I-Vt.), Sen. Elizabeth Warren (D-Mass.) and South Bend, Ind., Mayor Pete Buttigieg.
At the same time, Bloomberg has already begun facing accusations that he is seeking to buy the Democratic nomination by throwing millions from his personal fortune into his campaign.
He has other political liabilities, as well. He only registered as a Democrat in 2018 after spending more than a decade as an independent. Between 2001 and 2007 he was a registered Republican.
He has also faced questions about his record as New York City’s mayor, particularly his advocacy for so-called stop-and-frisk policing strategies that disproportionately targeted men of color. Bloomberg apologized last month for pushing those policies, saying that he was wrong to do so.