Former New York City Mayor Michael Bloomberg plans to drop $100 million on anti-Trump ads in key swing states during the 2020 election.
The digital ad campaign will focus on Arizona, Michigan, Pennsylvania and Wisconsin and will run starting Friday through the end of the primary season, according to multiple news reports. The ads will not feature Bloomberg himself.
“Mike believes that Trump is an existential threat to the country,” Bloomberg spokesman Jason Schechter told CNN. “He’s not waiting to take on the President, he’s starting now. This is all hands on deck.”
Schechter did not immediately respond to a request for comment from The Hill.
The announcement of the ad campaign comes as Bloomberg takes steps to plunge into the crowded 2020 Democratic primary field, a move that could potentially upheave the party’s presidential nominating contest. The former mayor filed paperwork to appear in the Alabama and Arkansas primaries, but did not file paperwork for the crucial New Hampshire primary by the Friday deadline.
The $100 million investment could serve as a counterbalance to President Trump’s gargantuan war chest – the president and the Republican National Committee combined to raise $308 million so far this year, and started November with $156 million in cash reserves.
Bloomberg, a centrist who is worth approximately $50 billion, could be put on a collision course with former Vice President Joe Biden and former South Bend, Ind., Mayor Pete Buttigieg, the leading moderates in the Democratic race, should he officially enter the contest. He could also draw fire from progressives like Sens. Bernie Sanders (I-Vt.) and Elizabeth Warren (D-Mass.) who claim that he is trying to buy his way into the election.
Despite his virtually endless resources, Bloomberg would still face an uphill battle to clinch the Democratic Party’s nomination — his competitors have been canvassing and organizing across the country for months and national polling shows him in the low single digits.