Sen. Cory Booker (D-N.J.) launched his presidential campaign’s first digital ad on Sunday as the senator looks to break through in the crowded primary field and secure a spot on the December debate stage.
Booker’s ad is part of a six-figure buy and focuses on the New Jersey Democrat’s message of fighting hate and bigotry with unity and “Love.”
“I’m here today because of love. A heroic love that pushed people to march, knowing they could be beaten, and board buses, knowing they could be bombed. From Seneca Falls to Selma to Stonewall, the truth of America is that we win when we come together and show the best of who we are against the worst that we face,” Booker narrates in the 30-second ad.
“That’s how we’ve beaten demagogues and bigots before, that’s how we’ll beat Donald Trump. And that’s how I’ll lead as your president,” he continues.
The ad release follows the campaign’s Tuesday announcement that it would focus on persuasive ads as Booker looks to qualify for the December debate in Los Angeles. Booker reached the donor threshold after the November debate, but he has yet to meet the polling requirements.
To make the stage, candidates need to register support of 4 percent or more in four qualifying polls or 6 percent in two approved early voting state polls in Iowa, New Hampshire, Nevada or South Carolina.
Candidates have until Dec. 12 to meet the requirements. Six have qualified so far, including former Vice President Joe Biden, South Bend, Ind., Mayor Pete Buttigieg, Sen. Kamala Harris (D-Calif.), Sen. Amy Klobuchar (D-Minn.), Sen. Elizabeth Warren (D-Mass.) and Sen. Bernie Sanders (I-Vt.).