The company behind popular consumer brands such as Dove and Ben & Jerry’s announced Monday it plans to cut its use of non-recycled plastic in half by 2025.
Unilever CEO Alan Jope said achieving the goal will require a “fundamental rethink” in the company’s product packaging, according to The Associated Press.
The company said it plans to achieve the ambitious goal by slashing its use of plastics by 100,000 metric tons in addition to using more recycled plastics.
“Plastic has its place, but that place is not in the environment,” Jope said. “We can only eliminate plastic waste by acting fast and taking radical action at all points in the plastic cycle.”
Additionally, Unilever said it will attempt to collect and process more plastic packaging than what it sells by 2025.
Jope noted that meeting the company’s goal will require “new and innovative packaging materials.” To do so, Unilever has already begun selling more eco-friendly products such as toothbrushes made of bamboo, and cardboard deodorant sticks and refillable toothpaste tablets.
The AP notes that the company currently produces roughly 700,000 metric tons of plastic packaging each year.