Facebook in February will run its first Super Bowl commercial, a 60-second ad that will feature Chris Rock and Sylvester Stallone promoting the company’s Groups feature, The Wall Street Journal reports.
Fox, which is airing the game, said last month that it had run out of ad space for Super Bowl LIV.
Companies are reportedly paying up to $5.6 million for 30 seconds of commercial time during the 2020 Super Bowl. Prices during the 2019 game reached as high as $5.3 million.
The social media giant has ramped up its advertising game in recent years.
The Journal reports that Facebook spent $382 million on ads in the U.S. in 2018, up from $50 million in 2017.
However, Facebook doesn’t spend as much on advertising as some of its tech rivals; for example, Amazon shelled out $1.84 billion on U.S. ads in 2018.