Iceland Launches The First Supermarket Half Pound Aberdeen Angus Beef Burger

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Looking out of your window in the office today, you’re probably thinking about getting out of work later and either heading to the beer garden or firing up the barbecue – or both!

Well, if you’ve got a hankering for some grilled meat, it might be worth swinging past Iceland on the way home to pick up one of their new Half Pounder Burgers.

For those who aren’t aware – or use the metric system – take our word for it, that’s a decent amount of burger for your buck.

Iceland's new burger is twice the size of your regular quarter pounder. Credit: Iceland
Iceland’s new burger is twice the size of your regular quarter pounder. Credit: Iceland

Speaking of which, they’ll only set you back £3 for two burgers.

Not bad, Iceland. Not bad at all.

So, what about the burgers themselves?

They’re made with chuck and brisket cuts of British Aberdeen Angus beef and – Iceland is keen to inform us – they’re not only bigger, but also cheaper than M&S’s ‘Best Ever Burger’.

Basically, the Iceland effort works out at 66p per 100g, whereas the M&S offering is more like £1.03 per 100g. If that sort of thing is important to you, then there’s the simple maths.

On top of that, they claim that the use of Aberdeen Angus meat allows their burger to be of a higher quality as a result. It’s made of decent cuts, and a better – so they claim – type of beef, meaning that it is the best barbecue burger going.

Get that on our barbeque now. Credit: Iceland
Get that on our barbeque now. Credit: Iceland

In these weather conditions, that all starts to sound pretty good.

As well as the beef, they’ve added in some salt, pepper, miso and onions to bring out the best in the beef.

Oh, and did we mention, it’s also bloody huge.

Serving suggestions for this particular beast are as follows: a piece of cheddar cheese, some crispy bacon, a gherkin, and your choice of sauce.

Keep it simple, stupid.

If you’re really – and I mean really – hungry, you can cook up both of the burgers that you get in a two pack for £3 and have them both at the same time, accompanied by all of the above, on one of Iceland’s Big Triple Burger buns.

Those gigantic buns will set you back 69p for a pack of two.

This massive burger will only set you back £3. Credit: Iceland
This massive burger will only set you back £3. Credit: Iceland

So, for less than £8 you could have two of the largest burgers going and not have to eat for about a week.

There is, however, a catch.

Whilst we’re basking in the sun right now, these burgers won’t hit the shelves until next Monday.

Once they’re out, you can grab a pack and fire up the barbie at will.

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