Twitter trash-talking between the rival Florida-based MLB teams took an insensitive turn on Sunday, after the Rays beat the Marlins twice in a weekend double-header. The Marlins called the Rays “literally the animal that killed Steve Irwin.”
Irwin, known as “The Crocodile Hunter,” died in September 2006 after a stingray’s barb punctured his heart while he was filming a documentary.
The Marlins’ tweet split opinion online, and former team president David Samson called for the person responsible to be fired:
In a statement released Monday, a spokesperson for the Marlins said it was “a regrettable exchange by our otherwise creative social media team.”
“Unfortunately, in this medium, sometimes we swing and miss, and this was definitely a miss,” the statement said.
An apology was also issued on the team’s Twitter feed: