The Trump administration is reportedly poised to ban certain flavors of cartridge-based e-cigarettes but will exempt the types of devices most commonly found in vape shops.
The Food and Drug Administration (FDA) is expected to make an announcement Friday about e-cigarette pods, according to a source familiar with the plans.
The administration will strip the market of every pod flavor except tobacco and menthol, the Journal reported. Pod products, such as those manufactured by Juul and NJOY, are the most popular with teens.
The White House did not immediately respond to a request for comment.
The move by the administration is meant to combat a surge in youth vaping. President Trump and top health officials first announced a complete ban on vaping flavors and devices in September, but the president has wavered for months about whether to follow through.
He reportedly scrapped the earlier policy after being warned of potential political consequences. During a tense meeting at the White House with vaping industry representatives and anti-tobacco advocates in November, Trump signaled he was walking back the long-delayed proposal amid concerns from campaign advisers and pro-vaping groups over job losses.
Vaping advocates and Trump political allies had been pushing the administration to exempt mint and menthol flavors from its earlier ban.
Juul has dominated the e-cigarette market with its sleek, flash drive-shaped devices, and the popularity of its fruity flavors has led public health experts and federal health officials to blame the company for the teen vaping “epidemic.”
Anticipating a potential ban, Juul earlier this year pulled all of its fruit flavors from the market. It continues to sell tobacco and menthol.
The forthcoming move by the administration would essentially be a compromise between the two camps.
A measure included in the year-end spending bill signed by Trump will ban sales of tobacco products to anyone under the age of 21. That move was backed by the tobacco industry, which had hopes of avoiding any more serious regulation.
Updated at 8:42 p.m.