President Trump recently joined the video streaming platform Twitch, live-streaming his Thursday night rally on the Amazon-owned site.
Presidential contenders and politicians have been using the platform over the past several months, live-streaming Q&As and informal conversations to audiences of tens of thousands.
Trump’s Twitch account had nearly 47,000 followers as of Friday morning. The page indicates that his Minneapolis rally had more than 40,000 views as of Friday, and that his campaign plans to broadcast his rally next week in Dallas.
Trump also plans to hold a rally in Louisiana later on Friday.
The president is known for his prolific Twitter presence, but his aides have signaled in recent months that the president is looking to gain a foothold on other platforms as well.
The Trump campaign advertised heavily in social media platforms such as Facebook in 2016, a strategy it has continued into the 2020 race.
The Trump campaign did not immediately respond to The Hill’s request for comment on joining Twitch.
Trump is not the first presidential candidate to join the platform, which is popular among the gamer community but has niches for many interests, including politics. Democratic candidates Sen. Bernie Sanders (I-Vt.) and entrepreneur Andrew Yang are also on Twitch.
Trump joined the platform mere days after the Amazon company came under scrutiny over a shooting near a German synagogue, which was live-streamed and viewed by thousands of people on Twitch.
Only five people tuned into the livestream, but a recorded version of the disturbing footage was viewed by more than 2,000 people before it was removed.
The footage has since circulated on Telegram, a partially encrypted app that is known to be favored by white extremists.
The incident made Amazon the latest tech giant to grapple with violent footage circulating on one of its platforms. Facebook dealt with the issue earlier this year when a mass shooter filmed himself attacking worshippers at a mosque in Christchurch, New Zealand, an incident that left more than 50 dead and dozens injured.